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Industrial marketing ; an analytical approach to planning and execution.

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Bibliographic Details
Main Author: Fisher, Lawrence
Corporate Author: Industrial Marketing Council
Format: Book
Language:English
Published: Princeton [N.J.] : Brandon/Systems Press, [1970]
Subjects:
Marketing.
Description
Item Description:"Sponsored by the Industrial Marketing Council."
Physical Description:xi, 274 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.