Evaluating advertising : a bibliography of the communications process /

Bibliographic Details
Main Author:	Lipstein, Benjamin
Other Authors:	McGuire, William J. (William James), 1925-2007
Format:	Book
Language:	English
Published:	New York : Advertising Research Foundation, [1978]
Subjects:	Advertising > Bibliography. Television advertising > Bibliography.

Description
Item Description:	Includes index.
Physical Description:	xxxv, 362 pages ; 28 cm.