The strategic marketing implications of consumerism.

Bibliographic Details
Main Author:	Diener, Betty
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1974.
Subjects:	Consumer protection > United States. Marketing > United States > Management.

Description
Item Description:	"P-32."
Physical Description:	1 volume (various pagings) ; 28 cm.
Bibliography:	Includes bibliographical references.