APA (7th ed.) Citation

Diener, B. (1974). The strategic marketing implications of consumerism. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Diener, Betty. The Strategic Marketing Implications of Consumerism. Cambridge, Mass.: Marketing Science Institute, 1974.

MLA (9th ed.) Citation

Diener, Betty. The Strategic Marketing Implications of Consumerism. Marketing Science Institute, 1974.