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Promotional strategy /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Wales, Hugh G., Warshaw, Martin R.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1967.
Subjects:
Marketing.
Advertising.
Description
Physical Description:xiii, 665 pages : illustrations ; 24 cm.
Bibliography:Bibliographical footnotes.