Cases in promotional strategy /

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Talarzyk, W. Wayne, Larson, Carl M., 1916-
Format:	Book
Language:	English
Published:	Homewood, Ill. : Irwin, 1971.
Subjects:	Marketing > Case studies. Advertising > Case studies.

by Engel, James F.
Published 1984

Book