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Cases in promotional strategy /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Talarzyk, W. Wayne, Larson, Carl M., 1916-
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, 1971.
Subjects:
Marketing > Case studies.
Advertising > Case studies.
Description
Physical Description:x, 382 pages : illustrations ; 23 cm.