Metatheory and consumer research /

Bibliographic Details

Main Author:	Zaltman, Gerald
Other Authors:	Pinson, Christian R. A., Angelmar, Reinhard
Format:	Book
Language:	English
Published:	New York : Holt, Reinhart and Winston, [1973]
Series:	Dryden Press editors series in marketing.
Subjects:	Consumers. Metatheory.