APA (7th ed.) Citation

Dirksen, C. J. (1963). Readings in marketing. R.D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J. Readings in Marketing. Homewood, Ill.: R.D. Irwin, 1963.

MLA (9th ed.) Citation

Dirksen, Charles J. Readings in Marketing. R.D. Irwin, 1963.