Basic marketing: concepts, decisions, and strategies /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1971]
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| Edition: | 2d ed. |
| Subjects: |
| Item Description: | First edition published in 1964 under title: Basic marketing: concepts, environment, and decisions. |
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| Physical Description: | xi, 627 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0130626384 |