Basic marketing: concepts, environment and decisions /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1964]
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| Subjects: |
| Physical Description: | xiv, 576 pages : illustrations ; 24 cm. |
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| Bibliography: | Bibliographical footnotes. |
| ISBN: | 0130626384 |