Basic marketing: concepts, environment and decisions /

Bibliographic Details
Main Author: Cundiff, Edward W.
Other Authors: Still, Richard Ralph, 1921-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1964]
Subjects:
Description
Physical Description:xiv, 576 pages : illustrations ; 24 cm.
Bibliography:Bibliographical footnotes.
ISBN:0130626384