Marketing communications; a behavioral approach to men, messages, and media.

Bibliographic Details
Main Author:	Crane, Edgar
Format:	Book
Language:	English
Published:	New York, J. Wiley [1965] New York : J. Wiley, [1965]
Series:	Wiley marketing series.
Subjects:	Marketing > Decision making. publiciteit

Description
Physical Description:	xiv, 569 pages illustrations 24 cm.
Bibliography:	Includes bibliographical references (pages 547-553).