Theory in marketing ; selected essays /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
R.D. Irwin,
1950.
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| Subjects: |
| Item Description: | "Prepared under the sponsorship of the American Marketing Association." |
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| Physical Description: | x, 340 pages : illustrations, map. ; 24 cm. |
| Bibliography: | Bibliographical footnotes. |