APA (7th ed.) Citation

Cox, R. (1964). Theory in marketing: Second series. R.D. Irwin.

Chicago Style (17th ed.) Citation

Cox, Reavis. Theory in Marketing: Second Series. Homewood, Ill.: R.D. Irwin, 1964.

MLA (9th ed.) Citation

Cox, Reavis. Theory in Marketing: Second Series. R.D. Irwin, 1964.