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Principles of marketing ; the management view /

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Bibliographic Details
Main Author: Buskirk, Richard Hobart, 1927-
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1970]
Edition:3d ed.
Subjects:
Marketing.
Description
Physical Description:xviii, 605 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0030770254