Marketing management; cases from the emerging countries,
Textbook on marketing, in the form of case studies from developing countries in Africa, Asia and Latin America - covers commercial strategy in respect of supply and demand, retail trade and consumption, Innovation and decision making, cost of production and prices, publicity, sales and the role of t...
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass.,
Addison-Wesley Pub. Co.
[1966]
Reading, Mass. : Addison-Wesley Pub. Co., [1966] |
| Series: | Series in business management.
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| Summary: | Textbook on marketing, in the form of case studies from developing countries in Africa, Asia and Latin America - covers commercial strategy in respect of supply and demand, retail trade and consumption, Innovation and decision making, cost of production and prices, publicity, sales and the role of the salesperson, business organization, etc. Statistical tables, references and maps. |
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| Item Description: | Sponsored by the International Center for the Advancement of Management Education, Graduate School of Business, Stanford University. |
| Physical Description: | viii, 424 pages illustrations 25 cm. |
| Bibliography: | Includes bibliographical references. |