APA (7th ed.) Citation

Bliss, P. (1967). Marketing and the behavioral sciences: Selected readings (2d ed.). Allyn and Bacon.

Chicago Style (17th ed.) Citation

Bliss, Perry. Marketing and the Behavioral Sciences: Selected Readings. 2d ed. Boston: Allyn and Bacon, 1967.

MLA (9th ed.) Citation

Bliss, Perry. Marketing and the Behavioral Sciences: Selected Readings. 2d ed. Allyn and Bacon, 1967.

Warning: These citations may not always be 100% accurate.