APA (7th ed.) Citation

Beckman, T. N., & Davidson, W. R. (1967). Marketing (8th ed.). Ronald Press Co..

Chicago Style (17th ed.) Citation

Beckman, Theodore N., and William R. Davidson. Marketing. 8th ed. New York: Ronald Press Co., 1967.

MLA (9th ed.) Citation

Beckman, Theodore N., and William R. Davidson. Marketing. 8th ed. Ronald Press Co., 1967.