Marketing theory and metatheory.

Bibliographic Details
Main Author:	Bartels, Robert, 1913-
Corporate Author:	American Marketing Association
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1970.
Subjects:	Marketing.

Description
Item Description:	"Prepared under the sponsorship of the American Marketing Association."
Physical Description:	ix, 299 pages : illustrations ; 24 cm.