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Marketing insights : selected readings /

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Bibliographic Details
Main Author: Andersen, R. Clifton
Other Authors: Cateora, Philip R.
Format: Book
Language:English
Published: Austin, Tex. : Austin Press, [1974]
Edition:3d ed.
Subjects:
Marketing.
Description
Physical Description:xv, 561 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:091487201X :