APA (7th ed.) Citation

Andersen, R. C., & Cateora, P. R. (1968). Marketing insights: Selected readings (2d ed.). Appleton-Century-Crofts.

Chicago Style (17th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights: Selected Readings. 2d ed. New York: Appleton-Century-Crofts, 1968.

MLA (9th ed.) Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights: Selected Readings. 2d ed. Appleton-Century-Crofts, 1968.