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Marketing insights; selected readings /

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Bibliographic Details
Main Author: Andersen, R. Clifton
Other Authors: Cateora, Philip R.
Format: Book
Language:English
Published: New York : Appleton-Century-Crofts, [1963]
Subjects:
Marketing.
Description
Physical Description:xii, 395 pages : illustrations ; 24 cm.
Bibliography:Bibliographical footnotes.