APA (7th ed.) Citation

American Marketing Society, American Marketing Association, & Wheeler, F. C. (1937). The technique of marketing research. McGraw-Hill book company, inc..

Chicago Style (17th ed.) Citation

American Marketing Society, American Marketing Association, and Ferdinand C. Wheeler. The Technique of Marketing Research. New York London: McGraw-Hill book company, inc., 1937.

MLA (9th ed.) Citation

American Marketing Society, et al. The Technique of Marketing Research. McGraw-Hill book company, inc., 1937.