APA (7th ed.) Citation

American Marketing Association. Committee on Definitions & Alexander, R. S. (1960). Marketing definitions: A glossary of marketing terms. [American Marketing Association].

Chicago Style (17th ed.) Citation

American Marketing Association. Committee on Definitions and Ralph Samuel Alexander. Marketing Definitions: A Glossary of Marketing Terms. [Chicago]: [American Marketing Association], 1960.

MLA (9th ed.) Citation

American Marketing Association. Committee on Definitions and Ralph Samuel Alexander. Marketing Definitions: A Glossary of Marketing Terms. [American Marketing Association], 1960.