APA (7th ed.) Citation

Alexander, R. S., Surface, F. M., Elder, R. F., & Alderson, W. (1940). Marketing. Ginn and company.

Chicago Style (17th ed.) Citation

Alexander, Ralph Samuel, Frank Macy Surface, Robert Fairchild Elder, and Wroe Alderson. Marketing. Boston, New York [etc.]: Ginn and company, 1940.

MLA (9th ed.) Citation

Alexander, Ralph Samuel, et al. Marketing. Ginn and company, 1940.