Cover Image

Dynamic management in marketing /

Bibliographic Details
Main Author: Alexander, Ralph Samuel, 1893-
Other Authors: Berg, Thomas L.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1965.
Subjects:
Marketing.
Description
Physical Description:xiv, 723 pages : illustrations
Bibliography:Bibliography: pages 675-701.