Cover Image

Planning and problem solving in marketing /

Bibliographic Details
Main Author: Alderson, Wroe
Other Authors: Green, Paul E.
Format: Book
Language:English
Published: Homewood, Ill. : R.D Irwin, 1964.
Subjects:
Marketing.
Description
Physical Description:x, 661 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.