Determinants of brand imagery and attitude : with special reference to private brands.

Bibliographic Details
Main Author:	Myers, John Graham, 1933-
Format:	Thesis Book
Language:	English
Published:	Evanston, Ill., [publisher not identified] ; [1967]
Subjects:	Consumers' preferences. Brand name products. Motivation research (Marketing)

Description
Item Description:	Vita. An authorized facsimile produced in 1971 by University Microfilms.
Physical Description:	xi, 404 .
Bibliography:	Bibliography: leaves 381-404.