APA (7th ed.) Citation

Robinson, P. J., & Luck, D. J. (1964). Promotional decision making: practice and theory: A study in marketing management. McGraw-Hill.

Chicago Style (17th ed.) Citation

Robinson, Patrick J., and David Johnston Luck. Promotional Decision Making: Practice and Theory: A Study in Marketing Management. New York: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Robinson, Patrick J., and David Johnston Luck. Promotional Decision Making: Practice and Theory: A Study in Marketing Management. McGraw-Hill, 1964.