Consumer behavior /

Bibliographic Details
Main Author:	Robertson, Thomas S.
Format:	Book
Language:	English
Published:	[Glenview, Ill.] : Scott, Foresman, [1970]
Subjects:	Consumers. Motivation research (Marketing)

Description
Item Description:	"The material in this book was prepared initially as a part of a ... textbook, Managerial analysis in marketing, by Frederick D. Sturdivant et al."
Physical Description:	viii, 169 pages ; 23 cm.
Bibliography:	Bibliography: pages 147-161.