Setting advertising objectives /

Bibliographic Details
Main Author:	Sands, Saul S.
Format:	Book
Language:	English
Published:	[New York] : [National Industrial Conference Board], [1966]
Series:	Studies in business policy ; no. 118.
Subjects:	Advertising > United States.

Description
Item Description:	"A research report from the Conference Board."
Physical Description:	92 pages : illustrations