APA (7th ed.) Citation

Kassarjian, H. H., & Robertson, T. S. (1968). Perspective in consumer behavior. Scott, Foresman.

Chicago Style (17th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Perspective in Consumer Behavior. [Glenview, Ill.]: Scott, Foresman, 1968.

MLA (9th ed.) Citation

Kassarjian, Harold H., and Thomas S. Robertson. Perspective in Consumer Behavior. Scott, Foresman, 1968.