Pretesting advertising /

Bibliographic Details
Main Author:	Wolfe, Harry Deane, 1901-
Format:	Book
Language:	English
Published:	New York : [National Industrial Conference Board], [1963]
Series:	Studies in business policy ; no. 109.
Subjects:	Advertising > Research. Market surveys.

Description
Physical Description:	212 pages : illustrations
Bibliography:	Bibliography: pages 205-206.