Attitude measurement for marketing strategies /

Bibliographic Details
Main Author:	Hughes, G. David (George David)
Format:	Book
Language:	English
Published:	Glenview, Ill. : Scott, Foresman, [1971]
Subjects:	Attitude (Psychology) > Testing. Marketing.

Description
Physical Description:	xi, 177 pages : illustrations ; 23 cm.
Bibliography:	Bibliography: pages 154-166.