Consumer behavior ; selected readings /

Bibliographic Details
Main Author:	Engel, James F.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1968.
Series:	AMA reprint series.
Subjects:	Motivation research (Marketing) Consumers > United States.

Description
Item Description:	Articles selected from American Marketing Association publications.
Physical Description:	ix, 233 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references.