Buyer attitudes and brand choice behavior /

Choice models for buyer behavior /
Published: (1982)

Ingredient branding as a brand building instrument : how ingredient brands gain from co-branded extensions /
by: Worm, Stefan H.
Published: (2008)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Rethinking prestige branding : secrets of the ueber-brands /
by: Schaefer, Wolfgang, et al.
Published: (2015)

Sticky branding : 12.5 principles to stand out, attract customers, & grow an incredible brand /
by: Miller, Jeremy
Published: (2015)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

The behavioral economics of brand choice /
Published: (2007)

Positioning the brand : an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

A master class in brand planning : the timeless works of Stephen King /
by: King, Stephen, 1931-2006
Published: (2007)

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
by: Salinas, Gabriela
Published: (2009)

Lifestyle brands : a guide to aspirational marketing /
by: Saviolo, Stefania
Published: (2013)

Branding and product design : an integrated perspective /
by: Hestad, Monika
Published: (2013)

Handbook on brand and experience management /
Published: (2008)

Brand growth barriers : identify, understand, and overcome them /
by: Kruger, Ralph
Published: (2013)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

From Chinese brand culture to global brands : insights from aesthetics, fashion and history /
by: Zhiyan, Wu
Published: (2013)

Financial information and brand value : reflections, challenges and limitations /
by: Ach, Yves-Alain
Published: (2020)

Buyer/consumer information processing ; [papers of a workshop] /
Published: (1974)

Contrarian branding : stand out by camouflaging the competition /
by: Vorst, Roland van der
Published: (2017)

Retail marketing and branding : a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2013)

Strategic brand management for B2B markets : a road map for organizational transformation /
by: Sarin, Sharad
Published: (2010)

Strong brands strong relationships /
Published: (2015)

Building brands in Asia : from the inside out /
by: Andrews, Tim G., 1968-, et al.
Published: (2017)

Branding @ the digital age /
Published: (2001)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

The laws of choice : predicting customer behavior /
by: Marder, Eric, 1925-
Published: (1997)

Consumer choice /
by: Foxall, G. R.
Published: (1983)

Passion brands : why some brands are just gotta have, drive all night for and tell your friends about /
by: Newlin, Kate
Published: (2009)

Warp-speed branding : the impact of technology on marketing /
by: Winkler, Agnieszka
Published: (1999)

Journal of product and brand management.
Published: (1992)

Tribal marketing, tribal branding : an expert guide to the brand co-creation process /
by: Richardson, Brendan
Published: (2013)

Consumer behavior /
by: Schiffman, Leon G.
Published: (1983)

Brands and branding /
Published: (2004)

Brand revolution : rethinking brand identity /
by: Sicard, Marie-Claude
Published: (2013)

BRAND NAMING the complete guide to creating a name for your company, product, or service.
by: MEYERSON, ROB
Published: (2021)

Hello, my name is awesome : how to create brand names that stick /
by: Watkins, Alexandra
Published: (2014)