Buyer attitudes and brand choice behavior /

Bibliographic Details
Main Author:	Day, George S.
Format:	Book
Language:	English
Published:	New York : Free Press, [1970]
Series:	Graduate School of Business dissertations series of Columbia University and the Free Press.
Subjects:	Consumers. Motivation research (Marketing) Brand name products.

Description
Physical Description:	xx, 219 pages : illustrations ; 25 cm.
Bibliography:	Bibliography: pages 197-208.