Buyer/consumer information processing ; [papers of a workshop] /

Bibliographic Details
Corporate Authors:	Association for Consumer Research (U.S.), American Marketing Association
Other Authors:	Hughes, G. David (George David), Ray, Michael L.
Format:	Book
Language:	English
Published:	Chapel Hill : University of North Carolina Press, [1974]
Subjects:	Consumers. Consumers > Mathematical models. Motivation research (Marketing)

Description
Item Description:	"A joint project of the Association for Consumer Research and the American Marketing Association."
Physical Description:	425 pages : illustrations ; 24 cm.
Bibliography:	Bibliography: pages 385-425.
ISBN:	0807812358