Psychological experiments in consumer behavior.

Bibliographic Details
Main Author: Britt, Steuart Henderson, 1907-1979
Format: Book
Language:English
Published: New York : Wiley, [1970]
Series:Wiley marketing series.
Subjects:
Description
Physical Description:xv, 416 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0471104817