Consumer behavior and the behavioral sciences ; theories and applications.

Bibliographic Details
Main Author:	Britt, Steuart Henderson, 1907-1979
Format:	Book
Language:	English
Published:	New York : Wiley, [1966]
Series:	Wiley marketing series.
Subjects:	Consumers. Consumption (Economics)

Description
Physical Description:	xxxii, 592 pages : illustrations ; 26 cm.
Bibliography:	Bibliography: pages 585-587.