Cover Image

Attitude research in transition /

Bibliographic Details
Corporate Author: American Marketing Association. Committee on Attitude Research
Other Authors: Haley, Russell I.
Format: Book
Language:English
Published: [Chicago] : American Marketing Association, [1972]
Series:Marketing research techniques series ; 15.
Subjects:
Attitude (Psychology) > Testing > Congresses.
Attitude change > Congresses.
Marketing research > Congresses.
Description
Physical Description:xiv, 309 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 304-308.