Attitude research on the rocks /

Bibliographic Details
Corporate Author:	American Marketing Association. Committee on Attitude Research
Other Authors:	Adler, Lee, Crespi, Irving
Format:	Book
Language:	English
Published:	[Chicago] : [American Marketing Association], [1968]
Subjects:	Motivation research (Marketing)

Description
Item Description:	Papers originally presented at the second conference of the Attitude Research Committee of the American Marketing Association held in Puerto Rico in 1967.
Physical Description:	ii, 260 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographies.