Psychographics: a conceptual orientation /

Bibliographic Details
Main Author:	Reynolds, Fred D.
Format:	Book
Language:	English
Published:	Athens : Division of Research, College of Business Administration, University of Georgia, [1973]
Series:	Research monograph (University of Georgia. College of Business Administration. Division of Research) ; no. 6.
Subjects:	Marketing research. Attitude (Psychology) > Testing. Consumers.

Description
Physical Description:	100 pages ; 28 cm.
Bibliography:	Bibliography: pages 89-100.