Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy.

Bibliographic Details

Main Author:	Pessemier, Edgar A., 1922-
Format:	Book
Language:	English
Published:	[Pullman] : Washington State University [Bureau of Economic and Business Research, College of Economics and Business], 1963.
Series:	Bulletin (Washington State University. Bureau of Economic and Business Research) ; no. 39.
Subjects:	Marketing.