APA (7th ed.) Citation

Joyce, G., & Govoni, N. A. P. (1971). The Black consumer: Dimensions of behavior and strategy ([1st ed.].). Random House.

Chicago Style (17th ed.) Citation

Joyce, George, and Norman A. P. Govoni. The Black Consumer: Dimensions of Behavior and Strategy. [1st ed.]. New York: Random House, 1971.

MLA (9th ed.) Citation

Joyce, George, and Norman A. P. Govoni. The Black Consumer: Dimensions of Behavior and Strategy. [1st ed.]. Random House, 1971.