Consumer behaviour ; selected readings /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
[Harmondsworth, England] :
Penguin Books,
[1971]
|
| Series: | Penguin modern management readings.
|
| Subjects: |
| Physical Description: | 384 pages ; 18 cm. |
|---|---|
| Bibliography: | Bibliography: pages 371-372. |