On knowing the consumer ; [proceedings] /

Bibliographic Details
Corporate Authors:	Consumer Behavior Symposium Stanford University, Stanford University. Graduate School of Business
Other Authors:	Newman, Joseph W.
Format:	Conference Proceeding Book
Language:	English
Published:	New York : Wiley, [1966]
Series:	Wiley marketing series.
Subjects:	Consumers > United States.

Description
Item Description:	"Planned and conducted by the Stanford University Graduate School of Business."
Physical Description:	viii, 247 pages ; 24 cm.
Bibliography:	Bibliographical footnotes.