The spenders.

Bibliographic Details
Main Author:	Britt, Steuart Henderson, 1907-1979
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, 1960.
Series:	McGraw-Hill series in marketing and advertising.
Subjects:	Consumers > United States. Advertising > Psychological aspects. Marketing research.

Description
Physical Description:	293 pages ; 22 cm.
Bibliography:	Includes bibliography.