Objectives and standards of performance in marketing management /

Bibliographic Details
Main Author:	Miller, Ernest Charles, 1925-
Format:	Book
Language:	English
Published:	[New York] : American Management Association, [1967]
Series:	AMA research study ; 85.
Subjects:	Marketing > Management.

Description
Physical Description:	110 pages : illustrations ; 29 cm.
Bibliography:	Bibliography: pages 109-110.