APA (7th ed.) Citation

Bauer, R. A., & Cunningham, S. M. (1970). Studies in the Negro market. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Bauer, Raymond Augustine, and Scott M. Cunningham. Studies in the Negro Market. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Bauer, Raymond Augustine, and Scott M. Cunningham. Studies in the Negro Market. Marketing Science Institute, 1970.